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Thoughts and insights on data science, analytics, and technology

Comparing AWS Kinesis Services: A Comprehensive Guide to Kinesis Data Streams, Kinesis Data Firehose, and Kinesis Data Analytics

Comparing AWS Kinesis Services: A Comprehensive Guide to Kinesis Data Streams, Kinesis Data Firehose, and Kinesis Data Analytics

July 02, 2025 Data Engineering

In the era of big data, organizations are increasingly relying on real-time data processing to gain actionable insights and drive decision-making. Amazon Web Services (AWS) offers a suite of tools under the Kinesis family to facilitate this process, including Kinesis Data Streams, Kinesis Data Firehose, and Kinesis Data Analytics. Each …

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Microservices: Key Concepts and Architecture

Microservices: Key Concepts and Architecture

July 02, 2025 programmig

What Are Microservices? Definition: Microservices are small, independent software components that perform a single task (e.g., sending an email, or logging data). They are part of a larger application but operate autonomously. Key Traits : Independent: Failures in one microservice don’t crash the entire system. Self-contained: Each has its own …

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Introduction to Attribution Modeling

Introduction to Attribution Modeling

April 21, 2025 Marketing Analytics

Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion. In today's digital landscape, customers interact with brands through multiple channels before making a purchase decision. Attribution modeling helps marketers understand the customer journey and allocate marketing budget more effectively. There are several …

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Predictive Analytics in Retail

Predictive Analytics in Retail

March 29, 2025 Machine Learning

Predictive analytics is revolutionizing the retail industry by enabling data-driven decision making across various business functions. Retailers are leveraging predictive analytics to: 1. **Demand Forecasting**: Predict future sales to optimize inventory levels and reduce stockouts or overstock situations. 2. **Price Optimization**: Determine optimal pricing strategies based on customer behavior, competitor …

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Getting Started with BigQuery

Getting Started with BigQuery

March 11, 2025 Data Engineering

Google BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. It's a powerful tool for data scientists and analysts working with large datasets. Here's how to get started with BigQuery: 1. **Set up a Google Cloud Platform (GCP) account**: If you don't already have …

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About the Blog

Welcome to my data science blog where I share insights, tutorials, and thoughts on data science, machine learning, and analytics.

Topics include:

  • Data Science Techniques
  • Machine Learning Algorithms
  • Data Visualization
  • Industry Trends
  • Tool Reviews