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Thoughts and insights on data science, analytics, and technology
Introduction to Attribution Modeling
Attribution modeling is a framework for analyzing which touchpoints, or marketing channels, receive credit for a conversion. In today's digital landscape, customers interact with brands through multiple channels before making a purchase decision. Attribution modeling helps marketers understand the customer journey and allocate marketing budget more effectively. There are several …
Read MorePredictive Analytics in Retail
Predictive analytics is revolutionizing the retail industry by enabling data-driven decision making across various business functions. Retailers are leveraging predictive analytics to: 1. **Demand Forecasting**: Predict future sales to optimize inventory levels and reduce stockouts or overstock situations. 2. **Price Optimization**: Determine optimal pricing strategies based on customer behavior, competitor …
Read MoreGetting Started with BigQuery
Google BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. It's a powerful tool for data scientists and analysts working with large datasets. Here's how to get started with BigQuery: 1. **Set up a Google Cloud Platform (GCP) account**: If you don't already have …
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About the Blog
Welcome to my data science blog where I share insights, tutorials, and thoughts on data science, machine learning, and analytics.
Topics include:
- Data Science Techniques
- Machine Learning Algorithms
- Data Visualization
- Industry Trends
- Tool Reviews