Work Experience

My professional journey in data science and analytics

Data Scientist

Jun 2023 - Present

Larkin Company (Fully remote)

Larkin Company provides data science consulting and solutions to external businesses across various sectors in the U.S.

Responsibilities & Achievements:
  • Contributed to a digital marketing project for a U.S. retail client, supporting the data science team in evaluating media campaign performance across multiple channels (Google Ads, Facebook, Email).
  • Assisted in the development and validation of predictive models (churn, conversion probability) using Python and Scikit-learn.
  • Collaborated on attribution modeling efforts by preparing and analyzing campaign data in BigQuery to support multi-touchpoint funnel analysis.
  • Helped automate recurring reporting workflows, integrating Python scripts and SQL queries to pull campaign and CRM data.
  • Built Power BI dashboards that visualized customer segments, campaign ROI, and engagement trends, which were presented to client stakeholders.
  • Conducted exploratory analysis to support recommendations for audience targeting, channel mix optimization, and budget adjustments.
  • Gained hands-on experience applying NLP techniques to analyze customer reviews and social media feedback, identifying patterns in sentiment.
Key Tools & Techniques:

Python, SQL, R, Scikit-learn, Google BigQuery, Power BI, Predictive Modeling, Attribution Analysis, EDA, NLP, LLM, Digital Marketing KPIs

Data Analyst

April 2019 - December 2021

Roshan Rooz Company

Roshan Rooz Company, the largest Iran Stone Information Center, and the main holder of Iran's Stone Book. Provides digital marketing, data analysis for sale and marketing, and production tailored for this sector.

Responsibilities & Achievements:
  • Designed and optimized data models and reports for sales, marketing, and production teams using SQL, Python, and Power BI.
  • Improved marketing ROI by analyzing campaign performance (Google Ads, Analytics, SEO tools) and customer segmentation data.
  • Conducted EDA and built dashboards to visualize KPIs (CTR, CPC, CPM, ROI), boosting decision-making for SEO/SEM efforts.
  • Automated data collection and cleaning processes, reducing report generation time by 50%.
  • Delivered insights that enhanced production alignment with demand, minimizing bottlenecks.
Key Tools & Techniques:

SQL, Python, Power BI, Google Analytics, Tableau, BigQuery, Looker, SEO/SEM KPI analysis, Digital Marketing Insights

Data Analyst

April 2017 - April 2019

Mobinnet Telecommunication Company

Mobinnet Telecommunication Company is one of Iran's largest Wireless Broadband Network operators.

Responsibilities & Achievements:
  • Developed automated dashboards and reports for marketing and sales units using Power BI, Google Data Studio, and DAX.
  • Created actionable KPIs (churn, CLV, CPL, conversion rate) to support lead generation and retention efforts.
  • Conducted performance analysis on digital campaigns, helping improve targeting and reduce cost per lead.
  • Used SQL and Python for customer data analysis, leading to better product bundling and pricing decisions.
Key Tools & Techniques:

Power BI, DAX, SQL, Python, Digital Channel Analytics, Web Traffic Analysis, Churn Modeling