Work Experience

My Professional Journey in Data Science and Analytics

Data Scientist

Jun 2023 - Present

Larkin Company (Remote)

Larkin Company provides data science solutions and services to external businesses across various sectors in the U.S.

Responsibilities & Achievements:
  • Designed and validated predictive models (e.g., logistic regression, classification) using Python and Scikit-learn, applying cross-validation techniques and documenting model assumptions for reproducibility.
  • Built an automated, end-to-end ETL pipeline for structured data ingestion and transformation; optimized cloud storage and compute resources on AWS.
  • Conducted exploratory data analysis (EDA) to support data-driven recommendations on audience targeting, channel mix optimization, and budget allocation.
  • Developed NLP pipelines (sentiment analysis, clustering, topic modeling) for customer segmentation.
  • Contributed to a digital marketing project for a retail client, supporting the data science team in evaluating source/medium campaign performance across multiple channels such as GAds, GA, Facebook, and third-party platforms.
  • Conducted exploratory analysis to support recommendations for audience targeting, channel mix optimization, and budget adjustments.
  • Create interactive dashboards in Power BI, Amazon QuickSight, and Tableau to visualize campaign ROI, engagement trends, and customer segments for executive stakeholders.
Key Tools & Techniques:

Python, SQL, R, Scikit-learn, EDA, ETL, NLP, LLM, AWS SageMaker, Power BI, Tableau, AWS, Azure, Predictive Modeling, Attribution Analysis, Digital Marketing KPIs.

Data Analyst

April 2019 - December 2021

Roshan Rooz Company

Roshan Rooz Company, the largest Iran Stone Information Center, and the main holder of Iran's Stone Book. Provides digital marketing, data analysis for sale and marketing, and production tailored for this sector.

Responsibilities & Achievements:
  • Designed and developed data models and reports for sales, marketing, and production teams using SQL, Python, and Power BI.
  • Automated the full data lifecycle: ingestion, annotation, transformation, and visualization of sales/marketing and operational datasets.
  • Conducted EDA and built dashboards to visualize KPIs (CTR, CPC, CPM, ROI), boosting decision-making for SEO/SEM efforts.
  • Automated data collection and cleaning processes, reducing report generation time by 50%.
  • Delivered insights that enhanced production alignment with demand, minimizing bottlenecks.
  • Achieved a 12.5% reduction in material waste and over 90% increase in average annual production through improved data integration and operational analytics.
  • Developed API integrations with marketing platforms and performed large-scale KPI tracking for campaign performance.
Key Tools & Techniques:

GCP, AWS, SQL, Python, Power BI, Google Analytics, Tableau, BigQuery, Looker, SEO/SEM KPI analysis, API Integration.

Data Analyst

April 2017 - April 2019

Mobinnet Telecommunication Company

Mobinnet Telecommunication Company is one of Iran's largest Wireless Broadband Network operators.

Responsibilities & Achievements:
  • Developed automated dashboards and reports for marketing and sales units using Power BI, Google Data Studio, and DAX.
  • Created actionable KPIs (churn, CLV, CPL, conversion rate) to support lead generation and retention efforts.
  • Conducted performance analysis on digital campaigns, helping improve targeting and reduce cost per lead.
  • Used SQL and Python for customer data analysis, leading to better product bundling and pricing decisions.
Key Tools & Techniques:

Power BI, DAX, SQL, Python, Digital Channel Analytics, Traffic Analysis (G Ads, GA, GSC, Hotjar), Churn Modeling